Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework. The results from a dataset of 238 valid questionnaires show that excessive product packaging has no direct effe...

Green tea: potential health benefits.

Green tea has been used widely and in high doses for centuries as a health tonic in many societies. Evidence suggests that green tea is effective for treating genital warts. There is some supportive evidence for the use of green tea in cancer prevention. Drinking green tea is associated with a decrease in all-cause mortality, but not in cancer-related mortality. Small clinical studies have foun...

Creating a Green Brand for Competative Distinction

Building Green Hotel, by Employee’s Green Awareness, Knowledge and Skill

There has been a growing awareness of the need to implement environmentally friendly operations in the hotel industry, but most studies focus on guest behaviors. Only a few studies investigate employees’ willingness to comply with hotels’ green practices. This study seeks to further the investigation from the human resource perspective. Using alumni from a tourism and hospitality programs, this...

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Consider two adolescents: Person One and Person Two. Person One has never used substances and exhibits relatively few behavioral (conduct) problems. On the other hand, Person Two uses substances frequently and more commonly exhibits poor conduct. If you were to guess, which of the individuals would you expect to have lower overall judgment and self-regulation? If you answered Person Two, your i...